About Me:
My name is Mary Catherine Harrington and I am a recent graduate from Louisiana State University. I received my Bachelor of Arts in English with a concentration of Rhetoric, Writing & Culture. I have been letting my creative juices flow by working in jobs that allow me to contribute my ideas and skill in the field of public relations, advertising, and marketing.
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Highlights:
- Being the first Event Coordinator at The Country Club of Louisiana, I assisted in establishing their budget and modernizing their public relations and marketing approach by creating weekly newsletters, online and print flyers, email updates, etc.
- I have interned for the James Burton Foundation, focusing mainly on the production and coordination of The James Burton International Guitar Festival. I assisted in developing a market plan and budget for the festival as well as helping form and maintain communication with the artists (i.e. travel schedules, rehearsals, performance time, etc.)
- For six years I have worked as a Artist Liaison/Volunteer for the Natchitoches Jazz/ R&B Festival. Not only did I help manage the booking, negotiations, and preparations for the bands, but I assisted with the festival’s promotions and social media.
- I was on board of the t-shirt company, G-Wear, as they began to establish themselves and I assisted them in coming up with their marketing and advertising strategies as well as managing and creating their social media on Facebook, Instagram, and Twitter.
- I currently work at SMG Records Nashville and as the Marketing Director. Though my title is in marketing, I have a hand in everything from public relations to advertising.
Skills:
- Public relations
- Public affairs
- Social media
- Strategic communications
- Marketing communications
- Event management
- Brand consistency
- Advertising
- Creation of QR code-linked URL
- Graphic Design
- Booking
- Web content curation
- Search engine optimization
- Digital media
- Direct marketing
- Reputation management
- Website design
- Microsoft Office: Word, Excel, Powerpoint, etc.
- AP, MLA, & Chicago writing formats
- Windows and Mac OS C
- Self-motivated